CASE STUDY
Michaels Make Off
What better way to discover all the million different things you can craft from items in a Michaels store than a high stakes crafting competition? Hosted by Busy Phillips featuring some of the most well known icons in pop culture. This content series, which is still currently running, launched with none other than Snoop Dogg and was a huge success for Michaels and put a new spin on awakening the crafter within everyone throughout the year.
ROLE:
Executive Creative Director: Concept/Creative Direction
